About
15+ years in marketing, 17 markets, B2B, B2C, Fintech & E-commerce
I build marketing systems that turn strategy into measurable revenue growth. Over 15+ years, I have led marketing, growth, and commercial transformation across international fintech, B2B, e-commerce, and technology businesses. My experience spans entering new markets, repositioning products, building teams, and developing scalable acquisition systems. My work sits at the intersection of marketing strategy, revenue, product, customer acquisition, and business growth.
Selected Impact
+35% YoY revenue growth while reducing CAC by 18% and improving margin by 14%.
+27% new users across international fintech markets.
+19% qualified CPA leads while reducing overall marketing costs by 28%.
30% of company revenue from a new e-commerce channel built from zero within 12 months.
17 international markets across Europe, MENA and Asia.
Teams of up to 30+ people across marketing, growth, content, performance, product, and partners.
What I Do
I work with companies that have already built something valuable but need a clearer path to the next stage of growth. That can mean identifying where revenue is leaking, rebuilding positioning, entering a new market, restructuring the marketing function, improving unit economics, or turning disconnected marketing activities into one coherent growth system.
Marketing & Growth Strategy: Growth models, strategic priorities, marketing architecture, and execution roadmaps.
Go-to-Market & Market Expansion: Positioning, market entry, customer segmentation, and international expansion.
Revenue Strategy: Connecting acquisition, conversion, retention, pricing, and commercial priorities.
Marketing Transformation: Rebuilding teams, processes, KPIs, reporting, and agency ecosystems.
E-commerce & Digital Sales: Launching and scaling digital revenue channels from strategy to operations.
Brand & Positioning: Building brands that are commercially relevant, differentiated, and easy to understand.
AI for Marketing: Using AI for research, analytics, strategy, content workflows, and operational efficiency.
How I Think About Marketing
Marketing should not exist as a collection of channels. It should answer four questions:
1. Where will growth come from?
2. Why should the customer choose us?
3. How do we acquire that customer economically?
4. How does marketing translate into revenue?
Everything else, including channels, campaigns, content, media, and tools, comes after that.
Leadership
I have built and managed multidisciplinary teams of up to 30+ people and worked with internal teams, agencies, contractors, and senior leadership. My management style is based on clarity: clear priorities, clear ownership, clear economics, and clear metrics. I am comfortable both building the strategy and going deep enough into execution to understand where it is breaking.
