Eva Garrel

Strategic Marketing & E-commerce Leader

Moscow, RU.

About

Highly accomplished CMO and strategic marketer with 15+ years of B2B and B2C experience, consistently driving revenue growth, optimizing marketing spend, and leading digital brand transformations. Proven leader in building high-performing e-commerce departments from scratch, managing cross-functional teams of up to 150, and executing high-impact PR campaigns reaching over 2 million users. Adept at leveraging data-driven strategies to achieve significant business outcomes and market leadership.

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Work

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LLC "Kairos Engineering"

E-commerce Director (B2B, Industrial Equipment)

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LLC "Insta"

Head of Strategic Development Department

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LLC TD "Betkam"

Head of Marketing Group

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LLC "Auditor Partnership Victoria"

Marketing and PR Director

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Education

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Project Management and Business Development

Higher School of Economics

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Clinical Psychology

Moscow Institute of Psychoanalysis

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Journalism, PR

RMCPK

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Strategic Leadership

Business London School

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Engineering, Real Estate Expertise and Management

Perm State Technical University (PSTU)

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Languages

Russian

English

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Skills

Strategic Marketing & Business Development

Strategic Planning, Business Growth Management, Digital Marketing, E-commerce Strategies, KPI Management, Product Strategy, Go-to-Market Strategy

Team Leadership & Project Management

Cross-functional Team Leadership, Team Management (up to 150 people), Rebranding, PR Campaigns, ROMI Optimization, Budget Optimization (20-30%)

Digital Marketing Tools & Analytics

SEO, UX, Analytics, Targeting, SMM, Email Marketing, Bitrix24, Tilda, Yandex.Direct, Looker Studio, AmoCRM, VK

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